Do a week of market research in one hour
The top entry gets featured in Ruben's Substack.
How you'll be scored
Sourced or flagged (30 pts)
every number carries a source or an explicit confidence label
Conflicts resolved (25 pts)
where sources disagreed, you picked one and justified the pick
Actionable map (25 pts)
competitors, pricing and a wedge someone could act on Monday morning
Show your work (20 pts)
the trail proves one hour of directed AI research, not a single prompt
AI pre-reviews every entry in minutes. Human reviewers set the final score out of 100.
Last week, Marta Osei won with 96/100.
“Do a week of market research in one hour” · you could be next
Pick a market you know nothing about (pet insurance, industrial sensors, padel courts) and produce a research memo in one hour, using AI for the heavy lifting.
What your memo must include
- Market size with 2 sources you actually checked
- The 3 players that matter and how they differ
- One surprising insight a casual observer would miss
How to do it
Use AI search tools (Perplexity, Gemini, ChatGPT with browsing) to gather, then Claude to structure and pressure-test. Verify every number: AI invents statistics with total confidence.
Turn in
A public link to the memo, your time spent honestly stated, and which tools did what.
This challenge is closed for submissions. See the current challenge →